Chapter 20 - "For It Is God Who Works"


Chapter 20 - Chinese Language Programming

        Even before transactions had been finalized for the purchase of AM 1400, members of the Houston Chinese Church approached the Trustees with their desire to air some Gospel programs in Chinese. One of Houston's large minority groups are the Chinese, with over 100,000 immigrants from China. Of these, only one percent are believers. The Chinese Christians had been airing programs on a secular station, but the cost was prohibitive so they were seeking other avenues in which to broadcast the gospel to Asians living in Houston. The Trustees asked Ed Cho to coordinate the Chinese programming and allotted time on Saturday and Sunday for this foreign language ministry.

        Ed recruited volunteers from two Chinese churches and divided them into teams of workers. The production team is in charge of recording all the programs for each weekend which is broken down into four main programs. In the Pastor's Study program, a local pastor gives a 30 minute sermon followed by 30 minutes of questions and answers. A layperson asks questions about the sermon and how it applies to everyday life. This is essentially for unchurched people who might not be accustomed to hearing sermons.

         The music program consists of traditional hymns followed by comments about the author or the circumstances surrounding the writing of the hymn. Another segment features interviews with Christian celebrities in the music and business world. These men and women share their personal faith in God and how their relationship with the Lord has helped them through life's problems.

        Family issues are addressed in a family program which includes a panel of Christian men and women who answer Bible questions and questions about the Christian life that have been sent in by listeners.

        The audition team listens to all the programs before they are aired in order to ensure that the doctrinal content and quality of the program are acceptable. The broadcast team is a group of men and women who are responsible for putting the programs on the air on the weekends and answering the telephone if anyone calls for information or help. Several others help with tasks such as collecting and cataloging new music.

        Since a large Chinese community lives outside the range of AM 1400, cassette tapes of all the Bible programs are offered by mail. One person contacts the Chinese papers each weekend with information about what the topics will be on the programs for that week. Asians check the paper weekly to see what programs will be airing and order copies of those they want to hear. In addition, the Chinese ministry has a catalogue of all the programs that have aired and make these catalogues available to the public. Requests for tapes come from as far as Canada and Russia. A Seaman's Ministry also distributes casette tapes regularly at the Port of Houston to Asian sailors.

        After several months of preparations, Chinese programming began on June 15, 1991. Although each region in China speaks different languages and dialects, Mandarin is the official language spoken by everyone, so programs began airing in Mandarin each Saturday from 8a.m. to 12:00 p.m. and 10 a.m. to 12 p.m. on Sunday.

        The Lord blessed their efforts as more people found out about the broadcasts. Other churches also joined the ministry and began offering their services to help with the programming.

        In order to reach more of their countrymen with the gospel, two other Chinese languages, Cantonese and Taiwanese, were added to the weekend programming in January of 1994, and the hours were increased to six hours on Saturday and four hours on Sunday. Late at night, one hour of Chinese also began airing on KHCB-FM on the weekend in order to reach the large number of Chinese in Northeast Houston who are outside of AM 1400's range.

        The response from the Chinese community has been very positive as they hear the good news about Jesus Christ in their own heart language. Many listeners write as a result of the ads in the Chinese papers and request tapes. One listener wrote from Dallas:

I was a KHCB listener for several years while I resided in Houston. One year ago I moved up to Dallas. The transition has been rough and shaky. I found great comfort in personal session with Ruth Yeh. She helped me to deal with stress and develop coping skills. Recently, I was informed that I could acquire a complete set of developmental stages psychology tapes (by Ruth Yeh). Please send me the complete set at once. I am very thankful that God is working in the Chinese community through KHCB.

The psychologist mentioned in this letter, Ruth Yeh, is one of the Chinese volunteers who is a counselor for HISD, specializing in youth psychology. She has helped many people in the Houston area through the Chinese radio ministry. Another listener writes about the impact of the tape ministry in his life:

I know about KHCB's Chinese program through the local Chinese newspaper. I live in an area that cannot receive your radio message, but through the tape ministry of the KHCB Chinese programs, I am beginning to know the Lord. Now I am a Christian and God has helped me to live a much better and happier life. I am concerned about my relatives in China. Can you send me the following programs so I can help my relatives?

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Table of Contents

Foreword & Preface
1. From Houston to the World
2. A Seed is Planted
3. Getting Started
4. The Lord's Ways
5. God Reveals His Best
6. The Lord Provides Personnel
7. Remodeling
8. Financial Struggles
9 Ministering Servants
10. KHCB Goes to the Rodeo
11. Programming
12. Expanding
13. New Studio Building
14. The Tall Tower
15. Volunteers
16. Changed Lives
17. Trustees
18. AM Station Acquired
19. Hispanics Launch Friendship Radio
20. Chinese Language Programming
21. The Gospel in Vietnamese
22. Translator Takes KHCB-FM to Bryan
23. Reaching for the Stars
24. To the Ends of the Earth
25. And the Work Goes On