Chapter 10 - "For It Is God Who Works"


Chapter 10 - KHCB Goes to the Rodeo

        From 1966 to 1971, the Lord opened a "window of opportunity" for KHCB to share the love of Christ to those who attended the Houston Livestock Show and Rodeo. KHCB was allowed to have a commercial exhibit booth in the Astroarena as well as a float in the rodeo parade.

        The Trustees felt this was a valuable opportunity to make Houstonians aware of Christian Radio and encourage them to tune in. The Lord brought along several volunteers including carpenters who constructed a papier maché float of a steer and a slogan which read "Let KHCB Steer You Right." Miss Texas of 1966, Mary Lynn Naye is a believer, and she graciously consented to ride on the float accompanied by the children of KHCB staff and volunteers. During the rodeo season, KHCB did several remote broadcasts from the Astroarena, and a host of men and women voluntarily manned the exhibit booth everyday, handing out literature about the station and encouraging people to listen to Christian Radio.

        The following year, the climate changed and the Rodeo Committee made a new rule excluding all commercial floats from participating in the parade. This ruling, however, did not prohibit commercial exhibits from having booths in the Astroarena.

        The Trustees decided to prayerfully re-evaluate KHCB's participation in the Rodeo with an exhibit booth. The purpose of having a float and a booth had been to increase public awareness of KHCB in order to draw more listeners. However, during the rodeo and in the months that followed, there had been no indication that listenership had increased. Gifts continued to come in at the same level as before. In effect, all of the time and expense poured into this effort had not yielded the results which were anticipated.

        After much prayer, the decision was made to continue hosting a booth but with a new focus. Rather than use the booth to seek public awareness of KHCB, the station would train volunteers in personal evangelism and use the booth as a platform to share the gospel. Hershal Martindale and R.I. "Robbie" Thompson were very gifted in personal evangelism and agreed to be in charge of training volunteers and manning the booth everyday. Year after year, despite the fact that he battled severe eye problems, Hershal spent many hours standing in front of the exhibit booth handing out tracts and talking to people about the Lord. Through this medium, and under Thompson's and Martindale's direction, Christian Radio handed out 3 million gospel tracts and led hundreds of people to a saving knowledge of Jesus Christ.

        On one occasion, a large group of Russian sailors stopped by the table. Their grain ship had docked in the Port of Houston. They were in town for just one day so they decided to visit the Rodeo. Curiously, many of the sailors stayed at the booth for hours reading tract after tract. None of them took any tracts with them, but they all took the information in their hearts and minds.

        In 1971, several cult groups approached the Rodeo Committee asking for permission to set up booths to pass out their literature. Due to pressure from these groups, the Committee decided to ban all religious groups from having booths. Although this window of opportunity closed, the Lord allowed many people to hear the gospel for the first time during the rodeo.

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Table of Contents

Foreword & Preface
1. From Houston to the World
2. A Seed is Planted
3. Getting Started
4. The Lord's Ways
5. God Reveals His Best
6. The Lord Provides Personnel
7. Remodeling
8. Financial Struggles
9 Ministering Servants
10. KHCB Goes to the Rodeo
11. Programming
12. Expanding
13. New Studio Building
14. The Tall Tower
15. Volunteers
16. Changed Lives
17. Trustees
18. AM Station Acquired
19. Hispanics Launch Friendship Radio
20. Chinese Language Programming
21. The Gospel in Vietnamese
22. Translator Takes KHCB-FM to Bryan
23. Reaching for the Stars
24. To the Ends of the Earth
25. And the Work Goes On